Social Media Image Specs: All Facebook Image Dimensions and Ad Specs 2015, 2016
October 20, 2015
Metro Detroit SEO Company, 3V Business Solutions
SEO, Organic and Original Content – Owned & Earned Media to Target Customers
October 26, 2015
Show all

Series Preview: 21 Digital Marketing Tips for the Holiday Shopping Season

Detroit Retail Holiday Marketing Tips for 2015

What are the 21 Holiday Marketing Tips for 2015

  • 15 Day Holiday Marketing Challenge – November 2nd – 20th
  • 3 Day Target, Engage, Convert Strategy – October 26th – October 28th
  • 1 Webinar – Wednesday December 2nd

2015 Preview

5 Digital Marketing Tips for the 2015 Holiday Shopping Season

It’s 2015, another year has passed and as small business owners we have all gained more wisdom, more knowledge and more experience at our craft. As the 2015 holiday shopping season approaches, November and December are the two months of the year that can make or break a small business. There is no such thing as “being too prepared for the holiday shopping season“, don’t get caught in the trap of “not being prepared enough“. Upon speaking with many local small business owners, a common theme in our conversation is that collectively and individually our mutual goals are;

  • Learn from Past Mistakes: Example – For 3V, we learned last year that we started the holiday marketing challenge to late in the season. We are starting two weeks earlier in 2015.
  • Improve upon Past Success: Example – For 3V, last year the holiday marketing challenge was an incredible success for our community of small business owners, this year we are improving by contributing additional digital marketing content, media and information.
  • Make Continuous Forward Progress: Example – For 3V, we are not only adding additional digital marketing content, we are also hosting a webinar and publishing valuable video and multimedia content for holiday marketing.

That said, last year we published our 2014 Holiday Marketing Challenge, a 15 day series of simple and effective small business tips for the holidays. This year not only will be re-publishing our 15 day marketing challenge, we (3V and our community) will put a primary focus on making continuous forward progress. For 3V, our forward progress is to leverage and share with small business owners the knowledge and experience learned in 2015, empowering those small businesses owners with the tools necessary to compete in 2015.

Starting on October, 3V will publish the 5 day Target, Engage and Convert Digital Doctrine for the 2015 holiday shopping season. Below is a schedule of posts;

Click the image below to subscribe, receive the 21 marketing tips in your inbox and receive your VIP webinar invitation.

Digital Marketing Primer – Target, Engage, Convert

Sales Funnel-resized-600

The theory of a sales funnel has been around since the beginning of time, however, with the tremendous advancement of digital, web and social media marketing the sales and marketing funnel is much more robust. The 3V 15 day holiday marketing challenge, starting November 2nd, describes conventional tried-and-trusted means of reaching, engaging and converting customers.

The 5 day Target, Engage and Convert Digital Doctrine series is a digital extension of the 15 day challenge BUT with valuable pointers and exclusive information about strategies that the “big boys” use to market and reach consumers. You may also register for the Target, Engage and Convert Digital Doctrine webinar on Wednesday November 11th, listen and engage first hand!

A preview of some of the content, conversation, hints and tips about the digital sales and marketing funnel that we will be writing about starting on Monday October 26th is captured below. It’s never too soon to start, continue reading and maybe you will find valuable suggestions to act upon TODAY.

Target: Top of the Holiday Marketing Funnel

SEO, tradeshows, email opt-ins, paid media (ads), web development and direct mail are some examples of targeting tactics that a sound holiday marketing strategy. The general approach is to have as many quality impressions among targeted consumers as possible. Timing is CRITICAL, targeting consumers too early may lead to confusion while targeting too late may lead to missed opportunities and the risk of your message being lost in a sea of holiday advertising.

Targeting Suggestions: (1) Develop your holiday marketing strategy at least one month in advance (i.e. late October), identify the marketing channels you will use for targeting, i.e. a small retail clothing store may wish to use direct mail, email and social media; (2) Begin branded messaging late October or early November with occasional (i.e. weekly) content promoting your business for the holiday season, increase the frequency of the content as the season gets more close; (3) As part of the branded messaging, clearly identify the value (i.e. promotions, offers, coupons) your business offers vs. that of others, remember you will be competing against the Big Boxes (i.e. WalMart) and the online giants (i.e. Amazon), you need to make a clear and attractive pitch to the value of your business and brand.

Engage: Middle of the Holiday Marketing Funnel

Social media, webinars, video, email, blogs and landing pages are some examples of engagement tactics for holiday marketing engagement. The strategy here is that once you have targeted and captured a potential customer, a lead, you need to keep the consumer engaged with RELEVANT CONTENT.  Relevant content is absolutely critical here, publish and present what your customers want and demand. An engagement strategy should not be mutually exclusive from your targeting strategy, meaning that you should develop your targeting and engagement strategy with common goals.

Engagement Suggestions: (1) Segment your email marketing list as much as possible, give your audience and prospective customers content, promotions and offers that they want (i.e. if you own retail toy store, ask your audience the ages of their children and send emails to segments of your audience for 1-3 year olds, 4-6, year olds, etc.); (2) Develop a REMARKETING strategy, as part of targeting and capturing an audience, ensure that you can engage with that audience in the future, Google Remarketing and AdRoll are perfect solutions here; (3) Consistently post relevant and engaging content on social media, use paid promotions on social media but make sure the paid media (ads) are relevant and engaging.

Convert: Bottom of the Holiday Marketing Funnel

Email, mobile and retargeting are some examples of conversion tactics. The strategy here is that once you have targeted, captured and engage that you offer value, or #OverwhelmingValue, to the consumer. Give the consumer a reason to shop and most importantly PURCHASE your goods and/or services.

Conversion Suggestions: (1) Attractive coupons with clearly written and relevant offers; (2) Coupon codes on your website and online shopping cart, change the coupons frequently (i.e. at least weekly); (3) Social media offers, post offers, promotions and coupons on social media, incentivize your customers to engage and share social media content; (4) Give customers a reason to visit your brick-and-mortar store and a reason to visit your website, exclusive specials are a great way to convert.

2014 Review: Holiday Marketing Challenge

In November 2014, 3V published the 15 day Holiday Marketing Challenge series. The response from the 15 day series was fantastic, many small business owners reached out and thanked us for these simple, yet valuable, holiday marketing tips!

2014 Holiday Marketing Challenge

Starting on November 9th, we will republish the 15 day Holiday Marketing Challenge in a new and improved format! Below is a schedule of posts;

Click the image below to subscribe, receive the 21 marketing tips in your inbox and receive your VIP webinar invitation.

Michael Lucy
Michael Lucy
Michael Lucy is an avid digital marketer with a deep rooted passion for anything and everything involving technology. From programming to SEO to PPC to remarketing to programmatical advertising, Michael loves to keep current with technology, sharing knowledge and collaborating with other like minded digital marketers.

Pack Your Inbox w/Valuable Info

Facebook

Twitter

3V: BUILT IN DETROIT WITH PRIDE

Subscribe Here - Lead Generation, #SocialSelling & Digital Sales Tips

THANK YOU

FOR SENDING!

Pack Your Inbox w/Valuable Info

Facebook

Twitter

3V: BUILT IN DETROIT WITH PRIDE

Subscribe Here - Lead Generation, #SocialSelling & Digital Sales Tips

THANK YOU

FOR SENDING!

CONTACT US

CONTACT US

Pack Your Inbox w/Valuable Info

Facebook

Twitter

3V: BUILT IN DETROIT WITH PRIDE

Subscribe Here - Lead Generation, #SocialSelling & Digital Sales Tips

THANK YOU

FOR SENDING!

CONTACT US