Businesses and brands are always looking for a competitive edge, a way to “outsmart” Facebook and create more organic reach and engagement for their Facebook Business page. Truth be told, we are never going to outsmart Facebook at their own game. Facebook’s algorithm (EdgeRank) is mature, robust and clearly defines who, who, where and when consumers view your content.
Enter Facebook Preferred Page Audience! Preferred audiences is a business page configuration that allows businesses and brands to define their target audience. This feature will “organically boost” your content to your preferred audience, providing a competitive edge against competitors that are too lazy to take the time to take advantage of this powerful feature!
Please watch our brief Facebook Live video below and learn how to setup and configure your Facebook Preferred Page Audience.
How to Setup & Configure your Facebook Preferred Page Audience
Below are screencaptures of the simple steps that you can take to update your Preferred Page Audience in 5 minutes or less!
Step 1 – Open your Facebook Business Page and then click Setting.
Step 2 – Select Preferred Page Audience
Step 3 – Update your targeting criteria, click Save and you are done!
Preferred Page Audiences – The Takeaway
Our guiding light at 3V Business Solutiosn is the phrase, “Work smarter, not harder!” We are constantly on the lookout for ways to save time and money and be more productive. When we find these little nuggets, we love to write stories and share this knowledge. That is exactly why we published this story, in exchange for 5-10 minutes of your time to learn this valuable feature and 5 minutes of your time to implement these changes, there is an immediate and long term benefit that money can’t buy. We hope you enjoyed this article and it was helpful, please do leave a comment below if you find this helpful.
Michael Lucy is an avid digital marketer with a deep rooted passion for anything and everything involving technology. From programming to SEO to PPC to remarketing to programmatical advertising, Michael loves to keep current with technology, sharing knowledge and collaborating with other like minded digital marketers.