Today, and for the next eleven days, we’re challenging you to take our Holiday Marketing Challenge. We’ll help you take your business to the next level this holiday season by giving you new ways to engage customers, promote products and services, and get in the holiday spirit!
It’s beginning to look alot like Christmas…and Thanksgiving. Stores are putting up decorations earlier and earlier. Christmas tree lots are popping up, neighbors are on ladders putting up elaborate displays, and Christmas music is on the radio. For the Day Four Challenge, we encourage you to do the same! Adding decorations to your business is a great way to market your business during the holidays!
Christmas decorations make customers feel at home. There’s a coziness that comes with the season that only decorations can provide. They make us feel safe and warm while it’s cold outside. In the last post, we discussed how engaging customers in conversations via social media can make your business seem more relatable and down to earth. Decorations will do the same! It makes your business seem personable. Many larger corporations, like banks, have enacted a no-decoration policy in recent years. Where you once found a beautiful Christmas tree in the marbled lobby of a bank, you now see the same posters for credit cards and loans. Adding those holiday decorations show your customers that you wish them good will in the season of giving.
As a child, my family took a yearly trip to a local florist. For the Christmas season, they decorated the place with dozens of themed Christmas trees. You could buy ornaments from the trees, pick out different bulbs, even sit on Santa’s lap. But the most important thing: we always used this trip as a means to kick-off the Christmas season. Putting up holiday decorations in your business can create the same memories for your customers. How amazing would it be if someone walked into your business ten years from now and said, “I loved seeing your holiday displays as a kid.”
Light displays are fun! Adding a creative light display to your store will not only make your business more festive, it could also attract customers who might not have otherwise visited! How many times have you seen an interesting display in a store and thought, “I wonder what that is.” You could have a small, figurine village or a Christmas tree lit with beautiful multicolored lights.
As always, we like to give you some starter tips.
Hopefully, we’ve given you enough ideas to get the snowball rolling. The more creative you can be, the better! Best of luck for your #HolidayMarketingChallenge! Post on 3V’s wall or Tweet us! We want to hear about your holiday decorations!
3V is publishing a series of valuable marketing tips for the holidays called the #HolidayMarketingChallenge, 15 valuable marketing blogs in 15 days! The last day for the holiday marketing challenge will be Friday, November 27th! After that day, 3V will package up all the articles into one easy to download and print holiday marketing tips cheat sheet.
Below is the list of published Holiday Marketing Challenge articles, please do take a minute to read, review and share some of our valuable marketing ideas!