Today, and for the next eight days, we’re challenging you to take our Holiday Marketing Challenge. We’ll help you take your business to the next level this holiday season by giving you new ways to engage customers, promote products and services, and get in the holiday spirit!
This might seem like common sense to some business owners but others might not have considered it. It’s a simple idea, but the reasons for staying open later benefit small businesses more than large ones. Corporations will receive business no matter what. They are nationally, sometimes internationally, recognized, a trusted brand that people believe they can rely on. But small businesses do not share this luxury. They must work extremely hard to built a client base and maintain it. To show customers you care, give them more time to enjoy your goods and services.
Many customers want to patronize small, local businesses. Unfortunately, many small and local businesses keep banker’s hours. Everyone wants to work 9-5, but therein lies the problem! If someone gets off work at 5:00 and your store closes at 5:30, unless they are in walking distance, they probably won’t be able to get there before you close up for the day. Staying open til 8 or 9pm will give customers time to get to your store and browse before it closes.
Everyone has heard of Black Friday and Cyber Monday, but there is a third holiday shopping day that has picked up momentum in recent years: Small Business Saturday. The idea is that customers patronize small and local businesses on the Saturday after Thanksgiving. It was started in 2010 by American Express. Cardholders of that company can use their cards to receive an added discount at designated small businesses. They pledge that anyone can join, government officials, shoppers, and small business owners. Small Business Saturday has helped raise awareness of local businesses and grow local economies.
Customers won’t know you’re staying late if you don’t tell them! Don’t just change the store hours on your website and store window and expect people to notice. Post about it on facebook. Tweet about it on Twitter! Take a picture of your new hours sign and post it on Instagram. Don’t be afraid that you’re “annoying people.”
You can even open earlier if you wish. Turn the new hours into an Early Bird and Night Owl sale. Certain products are reduced in price for several hours in the morning and at night.
When customers make a purchase, or even just call in to inquire about a product, make sure to inform them of the new holiday hours.
3V is publishing a series of valuable marketing tips for the holidays called the #HolidayMarketingChallenge, 15 valuable marketing blogs in 15 days! The last day for the holiday marketing challenge will be Friday, November 27th! After that day, 3V will package up all the articles into one easy to download and print holiday marketing tips cheat sheet.
Below is the list of published Holiday Marketing Challenge articles, please do take a minute to read, review and share some of our valuable marketing ideas!