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Holiday Marketing Challenge Day 11: Gift Certificate Displays

15 Days to Ramp It Up

#SmallBiz Marketing Checklist for the Holidays

Take Your Business to the Next Level This Holiday Season

Today, and for the next four days, we’re challenging you to take our Holiday Marketing Challenge. We’ll help you take your business to the next level this holiday season by giving you new ways to engage customers, promote products and services, and get in the holiday spirit!

Holiday Marketing Challenge Day Eleven: Gift Certificate Display

Shopping for presents is one of the best parts of the Christmas season. You carefully choose items with your friends and family in mind. But shopping can also be one of the most stressful things of the holiday season. Not knowing exactly what to get can leave customers feeling flustered. No one wants to be the lame gift giver. So we challenge you on the Eleventh Day to make a gift certificate display!

Convenience is King

Customers have people on their lists who they may not know very well or who may be hard to shop for. Office parties, white elephant parties, and gift exchanges all are situations in which the gift giver doesn’t necessarily know the recipient intimately. Providing your customers with a gift certificate display will help them find an easy gift that still shows they care.

A selection of gift cards in a store in New York on Wednesday, November 2, 2011. (© Richard B. Levine)

Gift Certificates Help Business

Since gift certificates are prepaid, the business benefits if they never are cashed in. Now, we’re not suggesting that you hope no one returns with your store’s gift certificate, but if that ends up being the case, you still make a profit.

Gift certificates also let the recipient pick their own present. This is good for the giver because it relieves the burden of knowing someone, who may be a mere acquaintance, enough to give them a thoughtful gift. It helps the business owner because the recipient must physically come to the store. There is no telling how many customers this could potentially bring in.

Customer A likes what they see in your store but doesn’t know exactly what to buy. They see you offer gift certificates and decide to purchase one for their friend, Customer B. Customer B comes in and makes a purchase. They will now tell their friends and family how they enjoyed your store and will hopefully generate return customers and new ones.

New Year Business

Setting up a gift certificate stand on your counter will increase the likelihood of customers returning after the first of the year. Many customers who receive gift cards don’t cash them in until after New Year’s. Bringing in customers during the slower months is crucial.

Best of luck to you on your holiday marketing challenge! Send us pictures of your display and show us how you rise to the #HolidayMarketingChallenge

Make This Holiday Season Your Businesses Best Holiday Season Ever – Marketing Tips

3V is publishing a series of valuable marketing tips for the holidays called the #HolidayMarketingChallenge, 15 valuable marketing blogs in 15 days! The last day for the holiday marketing challenge will be Friday, November 27th! After that day, 3V will package up all the articles into one easy to download and print holiday marketing tips cheat sheet.

Holiday Marketing Tips Cheat Sheet

Below is the list of published Holiday Marketing Challenge articles, please do take a minute to read, review and share some of our valuable marketing ideas!

 

Michael Lucy
Michael Lucy
Michael Lucy is an avid digital marketer with a deep-rooted passion for anything and everything involving technology. Michael has owned and operated 3V for nearly 8 years - AND - has now taken the knowledge and experience acquired over that period and has started an insurance and financial services brokerage (https://leavealegacynotdebt.com).

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