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Facebook Canvas as a Website, for Landing Pages & Sales Automation

Facebook Canvas as a Website, Landing Page and Sales Automation

Which Landing Pages and Marketing Automation to Use with Facebook Paid Ads?

Facebook advertisers, from beginner to expert, are all challenged with automating the process from “funnel-to-fulfillment”, from top-of-the-funnel to sales, loyalty and referral. Every client is different, every campaign is different end every campaign has a unique set problems, requirements and challenges.


Below is just a taste test of the tools that I use, or are considerations, on a daily basis for publishing Facebook ads.

  • Instapages – Landing Pages and Funnels Generation Tool
  • Clickfunnels – Landing Pages and Funnels Generation Tool
  • WordPress – The content library and content engine that drive consumer trust and loyalty
  • Active Campaign – Behavioral Based Email Marketing Tool and Auto-Responder
  • Aweber, MailChimp, Automated Inbound – Email, Newsletter & Auto-Responder
  • Bomb-Bomb – Video email, automation and drip campaigns
  • Improvely – Powerful Funnel Tracking and A-B Split Testing
  • Geru – Amazing Funnel Forecast and Conversions Tool
  • Facebook Advertising Platform – The #1 Source of Traffic I’m Using Right Now
  • Twitter Advertising Platform – Another Great Source of Traffic.
  • Google AdWords – PPC platform to measure performance in gather search CPC comparables.
  • Adroll Retartgeting Platform – Facebook and Google Adwords Retargeting Alternative.
  • Video Maker FX – Powerful Tool to Create Animated Sales Videos

Get the picture? It’s a LOT of work to put all of the pieces of the puzzle in place to publish a cohesive top-to-bottom sales funnel.

Single Solution for Advertising, Landing Pages, Auto-Responder and Marketing Automation

Will Facebook Canvas be the place for autonomous one stop shopping for digital advertising? I am very optimistic as I read the introduction, there are hints that this will be that autonomous solution.

Storytelling Comes to Life – You can easily build your Canvas using a combination of videos, still images and call-to-action buttons. In Canvas, people can swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail.

 

Design for Mobile – Canvas was built to bring your content to life in a fast-loading and seamless experience on Android and iOS. Leveraging the same technology used to display photos and videos quickly in the Facebook app, Canvas loads quickly, as much as 10 times faster than the standard mobile web.

 


Does Facebook come out and say, “Hey Mr. and Mrs. Digital Marketer, you may use Facebook Canvas for all your digital marketing needs”? Of course not, they are doing a good job of building suspense. The subtle hint of using the word call-to-action is plenty to get me excited.

The Future of Facebook Marketing and the Takeaway

There is still a lot of mystery and suspense among the digital experts regarding Canvas, however just like any other story I am certain this one will unfold fast. Here are some suggestions I would like to share regarding Facebook Canvas;

  • Landing Pages – If you are considering purchasing into a service like ClickFunnels and have a purchase window into March of 2016, I would recommend deferring that decision until after the launch of Canvas.
  • Websites – If you are heavily invested in Facebook paid advertising and less leveraged in the search or SEO world. Give some serious consideration to limiting your costs on any expensive website builds.

Michael Lucy
Michael Lucy
Michael Lucy is an avid digital marketer with a deep-rooted passion for anything and everything involving technology. Michael has owned and operated 3V for nearly 8 years - AND - has now taken the knowledge and experience acquired over that period and has started an insurance and financial services brokerage (https://leavealegacynotdebt.com).

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