Facebook advertisers, from beginner to expert, are all challenged with automating the process from “funnel-to-fulfillment”, from top-of-the-funnel to sales, loyalty and referral. Every client is different, every campaign is different end every campaign has a unique set problems, requirements and challenges.
— Michael Lucy (@3VBizSolutions) January 14, 2016
Below is just a taste test of the tools that I use, or are considerations, on a daily basis for publishing Facebook ads.
Get the picture? It’s a LOT of work to put all of the pieces of the puzzle in place to publish a cohesive top-to-bottom sales funnel.
Will Facebook Canvas be the place for autonomous one stop shopping for digital advertising? I am very optimistic as I read the introduction, there are hints that this will be that autonomous solution.
Storytelling Comes to Life – You can easily build your Canvas using a combination of videos, still images and call-to-action buttons. In Canvas, people can swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail.
Design for Mobile – Canvas was built to bring your content to life in a fast-loading and seamless experience on Android and iOS. Leveraging the same technology used to display photos and videos quickly in the Facebook app, Canvas loads quickly, as much as 10 times faster than the standard mobile web.
— Frederico Roberto (@Frederiko) January 14, 2016
Does Facebook come out and say, “Hey Mr. and Mrs. Digital Marketer, you may use Facebook Canvas for all your digital marketing needs”? Of course not, they are doing a good job of building suspense. The subtle hint of using the word call-to-action is plenty to get me excited.
There is still a lot of mystery and suspense among the digital experts regarding Canvas, however just like any other story I am certain this one will unfold fast. Here are some suggestions I would like to share regarding Facebook Canvas;
— Anas Almarie (@AnasMarie) January 13, 2016