Outside of digital professionals, many people are not aware that iOS and Siri use Bing as the source for it’s voice searches. Apple divorced Google when in 2013 when iOS 7 was released (admittedly, I did not know until recently). Needless to say, Android devices utilize Google as their source for search results.
The previous paragraph, we stated that Siri uses Bing for search listings, so that must mean all that you need is an accurate Bing business profile and a good Bing SERP (search engine results page) ranking, right? WRONG! Actually, this is VERY WRONG.
Relevance, Prominence, Proximity – SEO is not an exact science, can be very confusing and will seem like voodoo if you are not familiar with the concepts and terminology.
SEO and Local SEO are two entirely different beasts with two entirely different concepts. SEO (conventional SEO) is keyword-centric or keyphrase-centric, results are listed with a strong emphasis on relevance and prominence and less emphasis on proximity. Local search results are listed with a strong emphasis on proximity, then secondarily relevance and prominence.
Let us use a search example; “Insurance Agents Near Me”
For local search listings and rankings, Siri utilizes upwards of 60 sources to compile a list of ALL the insurance agents near me. Then, Siri will use native logic (programming) to determine the order to present the list.
Two important things to consider here; 1) for the 60 sources that Siri searches, a business will need to have an address that is consistently listed across as many of those sources as possible, 2) how can a business improve their relevance and prominence for a specific keyphrase search.
SEO is 1/2 art, 1/2 science, 1/2 objective and 1/2 subjective. Yes, I know that is a lot of halves. We did that on purpose! SEO, local search and voice search requires knowledge, vigilance and time while requiring a 200% commitment (now you see why we used four halves!)
There are many things you can do that will have a large impact on your bottom line, many of them mentioned above. Time is also a consideration, your time may be best served focusing on your daily duties and not SEO voodoo. You are more than welcome to reach out to 3V and me (Michael Lucy) for any comments, questions or concerns, I would be happy to help. I would also like to provide a referral to our trusted SEO partner here in metro Detroit (Michigan).
John Susko, Premier Detroit SEO – (586) 790-1000
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