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#MWMITM: 100 Facebook Likes or $100, Which has More Value?

What is a Facebook Like? How Much is a Facebook Like Worth?

I recall a few years ago, the conversation about how much a Facebook Like is Worth was actually getting some traction and there was a considerable amount of buzz. Then, people started to game the system and value of a Facebook Like started to get diluted. Why am I asking this question then? Well, one reason for me personally to ask the question is that the Facebook ad platform (Ad Manager, Facebook for Business) is now a digital advertising vehicle in which we can accurately measure ROI, we know concretely the value of an ad and in many case the value of a Like that is acquired from an ad!

#AMinuteWithMikeInTheMorning – Question of the Day – I'm very curious to hear what people have to say.What is, or…

Posted by Michael Lucy on Wednesday, January 13, 2016

The Resurrection of the Question – What is the Value of a Facebook Like in 2016?

This Facebook post was shared to a local group and gained some consider attention and momentum. Here are some of my unofficial observations;

  • Business Owners, with the exception of one, responded¬†100 Likes were more valuable
  • One business owner responded that he would invest the $100 into Facebook ads and expect to make $2,000
  • All non business owners, with the exception of one, responded $100 was more valuable
  • The one non business owner exception is running a Crowdfunding campaign and has had success with social brand building

Kind of an interesting set of answers. It appears that people and entrepreneurs still consider a Facebook Like of value. I guess using similar logic we can agree that a comment and a share (more direct engagement) would have even more value than a Facebook Like. Going into the exercise I completely expected everyone to take the $100 however what this proved to me is that the value of a Facebook Like may be in process of reincarnation!

The value of a Facebook Like, social proof it still works!

Michael Lucy
Michael Lucy
Michael Lucy is an avid digital marketer with a deep-rooted passion for anything and everything involving technology. Michael has owned and operated 3V for nearly 8 years - AND - has now taken the knowledge and experience acquired over that period and has started an insurance and financial services brokerage (https://leavealegacynotdebt.com).

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