Blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract more perspective customers. Blogs also serve the purpose of communicating your expertise, positioning you and your brand as subject matter expert in your respective field. An additional benefit is over time, your blog serves as a content library with the capability to creative reuse and the content for collateral efforts (i.e. email marketing, newsletters, social media sharing, etc.)
In short, blogging (the right way) will take some time. Researching material, preparing a story, writing the content, designing collateral creative (i.e. graphics, videos, audio, presentations, etc.) and publishing your article are all important components and should be given proper attention. Over the course of time, whether it’s one month or one year, a commitment to a steady flow of new, fresh and dynamic content is an invaluable part of anyone’s inbound marketing effort and search engines LOVE dynamic content!