FACEBOOK ADVERTISING: WHAT DOES THAT REALLY MEAN FOR THE TOURISM INDUSTRY IN FLORIDA?
Have you heard the term "mobile marketing
"? Have you ever, or even considered, published a Facebook Ad, Sponsored Post or a Boosted Post? Have you ever felt as though nobody can explain mobile marketing or Facebook Ads to the extent that it makes sense to you?
It does not matter if you are on the east coast or west coast of Florida, it does not matter if you are near a major metropolitan area on Florida (i.e. Miami, Orlando, Tampa, etc.). There are unique, creative and evolving strategies that you can use today and get an edge on the competition, at least before they figure this out.
FACEBOOK ADVERTISING IS MOBILE MARKETING! The fact is that the Florida tourism industry is by virtue of what it is, one of the most well positioned industry to utilize mobile marketing if not THE most well positioned. Mobile marketing, or Facebook advertising as we stated above, is defined as the ability to publish advertisements and media to consumers mobile devices (and all devices for that matter) as a function of where, how and what consumers are doing on those devices. Just by the very nature of a mobile device's most prominent feature (geo-location), a whole new world of opportunity to reach customers based up on their mobile behavior. Mobile devices combined with the Facebook App, allows businesses to reach hundreds of millions of people and to publish advertisements to those people based upon very detailed mobile behavior, including but not limited to;
- If a Consumer is Travelling Anywhere in Florida
- Whether a Consumer is Travelling for Business Anywhere in Florida
- Whether a Consumer is Travelling for Pleasure Anywhere in Florida
- If the Travelling Consumer has a Spouse and/or Children
- The Spending Habits of the Consumer
- The Eating Habits of the Consumer
- The Overall "Consumer Profile"
OFTEN OVERLOOKED FACEBOOK MOBILE AUDIENCE TARGETING STRATEGY FOR FLORIDA BUSINESSES
Do you believe in working smarter, not harder? At 3V, we live and die by that mantra. Surprisingly, among the many businesses we work with that cater to tourists and travelers, none of them were employing one simple strategy that is extremely effective and simple. Obviously there is more to a producing an effective and sustainable mobile marketing and Facebook Ad campaign however this one little adjustment will turn an advertisement from a complete bust into a robust and profitable advertising investment!
Please look carefully at the picture below. Then I ask two questions; Question #1) Does the picture look familiar? If you answered YES, congratulations that means you are familiar with the audience building tools in Facebook. If that picture does not look familiar, let me just say that the picture represents the most powerful consumer and demographical tools ever, the Facebook Audience Building tools! Question #2) Do you understand what this picture represents? The picture represents a highly targeted set of people that we advertise to for a local restaurant in Sarasota, FL. Specfically, an audience of married people with children, travelling as a family within a 10 mile radius of Sarasota. The advertisement that is published promotes a family meal offer and plays on the family friendly atmosphere of the restaurant.
WHO CAN UTILIZE THE FACEBOOK FOR FLORIDA TOURIST STRATEGY?
Given the example above, please note that the sample above is only one of many strategies that can be utilized. Facebook allows consumer targeting to get very granular. As an example, if you are a seafood restaurant then we can add one more layer of targeting and target consumer who frequently eat or "Like" seafood (now are you starting to understand why Facebook gives the option to check-in at a location and publish what you are doing, what you are eating and how you are feeling? - Pretty ingenious on their part). We have strategies for all businesses and industries, including but not limited to;
- Florida Restaurants
- Florida Bars
- Florida Retail
- Florida Golf Courses
- Florida Tourist Centers
- Florida Cities & Municipalities
- Florida Chambers of Commerce
- Florida Farmer Markets
- Florida Tourist Traps
- Florida Museums
- Florida Recreational Rentals (Jetski, Boat, SUP, Kayaks, Snowmobiles, etc.)
- ... Many More
FACEBOOK LIVE + FACEBOOK ADS = WINNING STRATEGY
Facebook Live is the latest and greatest in the long line of fantastic Facebook features! Having been released in 2016 (February for iPhone and April for Android), Facebook is pushing live video hard in users newsfeeds. In May 2016, Facebook started to allow Facebook Live videos to be published as advertisements. Once a Facebook Live video is complete, the video is then uploaded automatically as a permanent video asset which you can re-use and repurpose. One way to re-use the video is with Facebook Ads. This capability opens up HUGE opportunities for businesses, some of these opportunities are;
- Large Cost Savings on Video Advertising
- Reach More People in Real Time
- Engage with People in Real Time With Your Facebook Live Video
- Reach More People After Live Video is Complete with Paid Ads
- Storytelling and Brandbuilding
- Offers & Promotions
- Publish Many Ads, or Few Ads, You are in Complete Control!
Continue reading down or on the sidebar for more information and valuable resources regarding Facebook Live. You, I and we all now have the capability to "Go Live" any minute or any day. If you are having a slow day in your business, you can "Go Live" and promote a Flash Sale. You can even pull out your phone, "Go Live" and demonstrate or show off your products (food, clothing, golf course, venue, anything!) any time you want, it is truly incredible.
Example Facebook Live Videos to Capture Florida Tourist Business
HOW CAN 3V HELP YOUR TOURIST BUSINESS DOMINATE FACEBOOK ADS?
We offer many services to help you get started, everything from Free Resources, articles, DIY How To's, Webinars, Workshops, Training and will do the work for you. If you are already an intermediate-to-advanced user of the Facebook Ad platform, we have weekly webinars in which we share knowledge and can help you learn new tools, tips and techniques. If you are a beginner and would like to learn more, we offer not only webinar training but in-person and onsite consultation as well as our offering to manage your Facebook ads for you. 3V is open, honest and transparent within the social media marketing world, our training and consultation services are second to none and our media and ad management services are cost effective and provide a great return on your advertising investments.
HOW TO GET STARTED?
Getting started is easy! Select one of the options below, register for an upcoming webinar OR contact us directly. Our webinars are a great way to meet our team, learn valuable Facebook ad strategies and have personal interaction with our social media practice director, Michael Lucy.