How Facebook Live, Facebook Ads and 3V Can Help Your Metro Detroit and Michigan Business or Organization?
WHAT IS FACEBOOK LIVE & WHO CAN USE IT?
Facebook Live is a free video streaming service within Facebook that every person has access to at anytime. Right now there is a once in a lifetime opportunity to get actively involved in publishing live videos and build your brand in the Detroit and Michigan areas. Build a reputation as a leading authority in your industry, but you better hurry because every day that you delay is an opportunity for your competition to do the same. Both personal and business Facebook account types have access to Facebook Live. When you are live, your friends and followers can see exactly what you are doing in that moment. Your friends and followers can also interact with you while you’re live by commenting, liking and sharing your video. However, the interactions do not stop once you go off the air. Once you’re off the air, your video is saved as a permanent video asset on your personal or professional timeline and users can still interact with you. Facebook Live has been proven to be an extremely effective tool in digital marketing and has shown success in industries like: politics, real estate, retail, medicine, construction, health & fitness and so many more.
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HOW WILL YOU BENEFIT FROM FACEBOOK LIVE?
Business, organizations, municipalities, political candidates and any group in Detroit or Michigan will receive immediate benefits;
- Lower Video Production Costs - Live video equipment, hardware, software and apps can range in cost however a basic setup to broadcast in HD (1080p) can cost as little as a few hundred dollars.
- Brand Building - The power of live streaming is that YOU control the story and indeed "storytelling" is one of the major objectives. If you have a story (which we all do) than you can now tell that story in a live stream while engaging directly with your audience as frequently as you want to!
- Discoverability: SEO, Social Visibility - Live videos with carefully crafted titles and descriptions are POWERFUL ways to capture high ranking search engine listings and highly visible social media posting.
- Customer Engagement and Loyalty - Live video (as opposed to "on-demand" or produced video) allows you REAL-TIME engagement with your audience. You may prompt your audience to ask questions, takes surveys or share their experience with your brand.
Those are just a few of the immediate benefits. The long term benefits include being positioned to leverage live video for upcoming changes to Social Media and broadcast television, what experts are calling "Social TV". The long term impact of Live Streaming Video and specifically Facebook Live are just now starting to be talked about in the press.
WHO CAN BENEFIT FROM FACEBOOK LIVE?
Facebook Live and live video streaming is most effective for "Storytelling". If you have a compelling story about your business, organization, city, Chamber of Commerce or any group, than you certainly have live video content worthy of publishing. Storytelling may include promotions, offers, discounts or sales however each of these should include a story. Some professionals that we have worked with that have successfully implemented Facebook Live;
- Service Professionals: Insurance, Mortgage, etc. - Share your story of who you are, what you do and what makes you different and better than your competitors. By virtue of publishing live video, you are already one step ahead of your competition!
- Attorneys - Share your knowledge and experience with an audience and combine live video with powerful Facebook Advertising and reach relevant niche audiences with a promotional message in MINUTES!
- Cities & Municipalities - Live video is an EXTREMELY effective way to keep citizens informed of current events and news with absolute transparency. Live video is perfect for council meetings, school board meetings, interviews, high school athletic events and special events within the community.
- Political Candidates - Live video is quite possibly the single most effective (and cost effective) communication vehicle to citizens and constituents. Live video allows for a platform to have scheduled broadcasts discussing talking points and other discussions that are important for voters. Facebook Live and Facebook Paid Ads are powerful tools to be able to reach niche audiences with specific messages (i.e. discussion on gun laws, local city ordinances, waste disposal, law enforcement or any topic of importance)
- Chamber of Commerces & Business Associations - One of the missions and goals of a Chamber of Commerce is to keep members informed and involved. The truth is members are busy people. Engage with your members real time via Live Video, plus the live video becomes a permanent video and content asset that can be viewed anytime. This is a great way to broadcast a Chamber event and allow non-attending members to watch and participate as if they were actually there!
WHAT YOU WILL FIND ON THIS FACEBOOK LIVE PAGE?
Valuable resources, instructions, tutorials and resources for anybody interested in Facebook Live and Live Streaming Video. From beginner to intermediate to advanced Live Video production and producers, there is something for everybody. Subscribe to our newsletter or download our free Facebook Live checklist and resources. 3V is a Detroit based company with a satellite office in Sarasota, Florida that provides Facebook Live and Live Streaming Video services, consulting and training throughout the entire US.