FACEBOOK LIVE AND ADVERTISING: WHAT DOES THAT MEAN AND WHAT ARE THE BENEFITS FOR REALTORS?
Have you heard the term "mobile marketing
"? Have you ever, or even considered, published a Facebook Ad, Sponsored Post or a Boosted Post? Have you ever felt as though nobody can explain mobile marketing or Facebook Ads to the extent that it makes sense to you?
FACEBOOK ADVERTISING IS MOBILE MARKETING! The fact is that the real estate industry is by virtue of what it is, one of the most well positioned industry to utilize mobile marketing if not THE most well positioned. Mobile marketing, or Facebook advertising as we stated above, is defined as the ability to publish advertisements and media to consumers mobile devices (and all devices for that matter) as a function of where, how and what consumers are doing on those devices. Just by the very nature of a mobile device's most prominent feature (geo-location), a whole new world of opportunity to reach customers based up on their mobile behavior. Mobile devices combined with the Facebook App, allows realtors and real estate agents to reach niche audiences of people that can be profiled as likely home buyers or sellers. The Facebook Audience targeting tools allow realtors, real estate agents and brokers to identify consumers most likely to be buyers or sellers using Demographic, Interest and Behavior targeting, including but not limited to;
- Likely Home Buyer (THIS IS HUGE)
- When they had their last mortgage
- Increase in net income
- Increase in net worth (i.e. inheriting from an estate)
- Life events that are indicative behavior of someone likely to move (marriage, child birth, new job, etc.)
OFTEN OVERLOOKED FACEBOOK MOBILE AUDIENCE TARGETING STRATEGY
Do you believe in working smarter, not harder? At 3V, we live and die by that mantra. Surprisingly, among the many businesses and realtors we work with that cater to home buyers and sellers, none of them were employing one simple strategy that is extremely effective and simple. Obviously there is more to a producing an effective and sustainable mobile marketing and Facebook Ad campaign however this one little adjustment will turn an advertisement from a complete bust into a robust and profitable advertising investment!
The one simple strategic change is to use the "Likely to Move" or "Likely First Time Home Buyer" behavior in the Facebook Audience targeting section.
WHO CAN UTILIZE THE FACEBOOK FOR REALTORS?
Any realtor can! The minimum requirement is a Facebook Business Page and a commitment to either maintain the page yourself or hire someone else to maintain the page. Please remember, in the social media world you get what you pay for and if your goal is to hire the "cheapest" social media marketer you are likely to get lesser quality. Also, do not get consumed with Likes, Shares and Comments, Facebook Ads are not necessarily about Likes, Comments or Shares, it's more about connecting with consumers and getting them to take action (i.e. lead generation forms, phone calls, etc.)
FACEBOOK LIVE + FACEBOOK ADS = WINNING STRATEGY
Facebook Live is the latest and greatest in the long line of fantastic Facebook features! Having been released in 2016 (February for iPhone and April for Android), Facebook is pushing live video hard in users newsfeeds. There is a limited window of opportunity for realtors to jump in before everyone else does. You can effectively (and cheaply) shoot a live video for a new listing and publish a Facebook Ad for as little as $5! This capability opens up HUGE opportunities for realtors, some of these opportunities are;
- Facebook Live Open Houses
- Facebook Live Interviews (interviewing home buyers, sellers, mortgage pros, title pros, etc.)
- Workshops & Webinars (i.e. first time homebuyer)
- Show off your skills (i.e. decorative, landscaping, handyman, etc.)
HOW CAN 3V HELP YOUR DOMINATE FACEBOOK WITH LIVE VIDEO AND ADS?
We offer many services to help you get started, everything from Free Resources, articles, DIY How To's, Webinars, Workshops, Training and will do the work for you. If you are already an intermediate-to-advanced user of the Facebook Ad platform, we have weekly webinars in which we share knowledge and can help you learn new tools, tips and techniques. If you are a beginner and would like to learn more, we offer not only webinar training but in-person and onsite consultation as well as our offering to manage your Facebook ads for you. 3V is open, honest and transparent within the social media marketing world, our training and consultation services are second to none and our media and ad management services are cost effective and provide a great return on your advertising investments.
HOW TO GET STARTED?
Getting started is easy! Select one of the options below, register for an upcoming webinar OR contact us directly. Our webinars are a great way to meet our team, learn valuable Facebook ad strategies and have personal interaction with our social media practice director, Michael Lucy.