Michael Lucy

July 17, 2017
Facebook Lead Generation

What is a Sales Lead? How to get More Leads from Facebook?

What is NOT a Sales Lead? Let’s start with what is NOT a lead and work backwards from there. First and foremost, a lead is NOT […]
May 11, 2017
How to remove audio latency and lag in OBS from Facebook Live Stream

How to Remove Audio Lag (Latency) from Live Streaming & OBS

What is Live Streaming Audio Lag, or Latency? Live Streaming audio latency is when your audio is not synchronized with your video. Typical audio latency can […]
May 4, 2017
After Effects, Greenscreen, Chroma Key & Shatter Effect

After Effects Greenscreen & Chroma Key Footage Editing Tutorial + Shatter Effect

Adobe After Effects & Greenscreen Footage Listen to this Podcast while you read, there are also Facebook Live and YouTube video tutorials attached at the end. Adobe […]
April 27, 2017

How to Use Facebook Live Contributor Role on a Business Page

Facebook Live Contributors on a Facebook Business Page Listen to this Podcast while you read, there is also a Facebook Live video attached at the end. […]
July 25, 2016
Remarketing or Retargeting Ad Design

How to Build Effective Remarketing (Retargeting) Ad Designs?

Retargeting or Remarketing Ads – What are they? Are you ever left wondering, how to setup a remarketing ad? Better yet, how to setup an effective […]
July 20, 2016

Why Realtors Need Facebook Live to Inexpensively Beat the Competition

Introduction Real estate is a competitive business; everyone in the industry knows that. Many realtors are willing to do whatever it takes to get to the […]
July 19, 2016
Social Media Marketing vs Search Marketing

Digital Marketing: The Paradigm and Synergy of Search vs. Social

The History of Social vs. Search The conversation of Search (both Search Engine Optimization and PPC) vs. Social Media started to ramp up in 2010. Old school […]
July 18, 2016
How to use Facebook Lookalike Audiences to find new leads and prospects

How to Find Insurance Prospects & Leads with Facebook | Lookalike Audiences

Step 1: Where to Start? Custom Audiences is THE Place to Start Are you currently investing in Facebook Ads and not achieving the return that you […]
July 11, 2016

10 Beginner Mistakes & Misconceptions of Facebook Ads

What do Parenthood & Facebook Ads have in Common? 10 Mistakes & Misconceptions Pretty strong, that is how I feel about my credentials for this article, […]
July 5, 2016

The Past, Present and Future of Facebook Live + Business Value & Benefits

What is Facebook Live and Why Does it Matter Live video and specifically Facebook Live is the next logical generation of video and there is also something […]
June 20, 2016

What is Facebook Event Importer for WordPress? How Can This Plugin Help You?

Article Summary: What is Facebook Event Importer Plugin for WordPress? What are its advantages/disadvantages? What are alternatives to Facebook Event Importer Plugin?   What is Facebook Event […]
June 17, 2016

Hardware & Software Upgrade Recommendations for Facebook Live Video

HARDWARE: There are several inexpensive pieces of equipment that will increase your audio quality, video quality and will increase the number of angle shots you can […]

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